Calculator 2
Shopping for Gold?
Use our Price Negotiator Tool
Enter the carat and weight of the gold you're looking to buy. We'll show you exactly what it should cost — including a full breakdown of making charges, shop margin, and VAT — so you can negotiate with confidence.
How does this work?
Gold cost
The raw cost of the gold based on today's live spot price in GBP, adjusted for the carat (purity) of the gold.
Shop uplift on gold
Jewellers add a margin on top of the raw gold cost to cover their overheads and initial profit.
Estimated making charge
This covers the craftsmanship. It can be lower for larger, simpler pieces — and is usually negotiable.
Estimated shop profit
The combined uplift and making charge profit — the number you can realistically negotiate on. VAT, however, is non-negotiable.
VAT
Standard UK VAT applies to all gold jewellery. Some shops may offer alternative arrangements — ask them directly.